Muskaan Shorewala's profile

#frameofmind- Mental Health Campaign

Muskaan Shorewala
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As part of the D&AD competition, I worked on the Walkers brief which focused on mental health. The brief was to use the power of humour to develop a campaign that inspires 18-30 year olds to break the ‘I’m fine’ autopilot response during World Mental Health Day on 10th October.
Advertising anxiety campaign CRISPS humor marketing memes mental health social media campaign wellbeing
Advertising anxiety campaign CRISPS humor marketing memes mental health social media campaign wellbeing
Advertising anxiety campaign CRISPS humor marketing memes mental health social media campaign wellbeing
Advertising anxiety campaign CRISPS humor marketing memes mental health social media campaign wellbeing
Advertising anxiety campaign CRISPS humor marketing memes mental health social media campaign wellbeing
Advertising anxiety campaign CRISPS humor marketing memes mental health social media campaign wellbeing
Advertising anxiety campaign CRISPS humor marketing memes mental health social media campaign wellbeing
Advertising anxiety campaign CRISPS humor marketing memes mental health social media campaign wellbeing
Advertising anxiety campaign CRISPS humor marketing memes mental health social media campaign wellbeing
#frameofmind- Mental Health Campaign
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Muskaan Shorewala's profile

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Muskaan Shorewala's profile
London, United Kingdom

#frameofmind- Mental Health Campaign

#frameof mind is a social media campaign which aims to use humor to inspire 18-30 year olds to break the ‘I’m fine’ autopilot response.

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